Five doors. One operator.
The FirstKontak ecosystem — five sites, one operator, one back office. Pick the one that fits where you are.
Coaching and done-for-you launches for serious operators.
The operating system I built to run my own fleet.
Run the tax math before you buy the vehicle.
The niche play that started everything.
The operator behind the ecosystem.
I'm Maurice Goring. I've been a Colorado-registered operator since 2006 — 22 vehicles across the Turo fleet, more than 1,500 documented trips, and the back-office systems to actually run it.
Over time the work split itself into five distinct things, so I gave each one its own front door:
— Coaching for people who want me to run the launch with them.
— Software for people who already run a fleet and need an operating layer.
— Education for people who just want to understand the tax math before they jump in.
— A MINI-specific play for the niche that started this whole thing.
— And this site — the place I send anyone who isn't sure which of the four they need.
Pick whichever fits where you are. If none do, the form below reaches me directly.
Not sure which door?
Tell me what brought you here and I'll point you to the right property — or schedule a call if it makes sense.